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S2S Postbacks & Direct Conversion APIs

Give your affiliates rock-solid conversion tracking through standard Server-to-Server (S2S) postbacks and direct API integrations with the major ad networks. TheAffiliatePlatform streams reliable data to third-party tracking platforms, Meta, TikTok, and Google Ads, so your partners always know what is converting and can optimize with confidence.

Key Benefits

Rock-solid conversion tracking through S2S postbacks and direct API integrations with:

One-Click Setup

Precise Tracking

Full-Funnel Events

One-Click, Zero-Integration Setup

Enable reliable tracking with a single click. Affiliates can stream data straight to third-party tracking software, Meta, TikTok, and Google Ads right out of the box, with no technical integration on their side

Reliable Tracking

Pass conversion and tracking data back to external affiliate systems through fully customizable webhooks, built on secure HTTPS GET methods

Dynamic Macro Parameter Parsing

Give affiliates the exact data they need. Dozens of built-in macros plus unlimited custom ones (clickIDs, subIDs, payout, and more) pass rich data automatically. Native handling of platform click identifiers like FBCLID, TTCLID, and GCLID keeps attribution signals clean, so ad networks can optimize campaigns instantly.

Multi-Stage Event Lifecycle Tracking

Follow the player's journey with precision. The system fires tailored postbacks or API payloads for distinct events, including Registration, First-Time Deposit (FTD), and Qualified Player milestones.

FAQs

If you have any more specific questions don't hesitate to contact us

You’ve got two easy options: upload CSV files to our S3 bucket at intervals you choose (hourly, daily, etc.), or push data to our flexible APIs. CSV is the easiest and most popular way. Both API and CSV uploads will be logged in the backoffice for your convenience and reference of which data was sent.

Absolutely! We’ve done hundreds of migrations and have a smooth process to make the switch painless. We’ll send you a step-by-step guide, and our team is familiar with all the nuances of transitioning from various platforms.

With CSV files, it’s a breeze—just 1-2 days. API integration depends on your R&D team’s schedule. We provide real-time support via Slack or Skype to help your tech team with any questions.

You’ll have a dedicated Slack or Microsoft Teams channel with our Success Team for real-time support. For less urgent issues, feature requests, or investigations, you can access our JIRA desk for easy follow-ups.

Easy! Just head to our contact page and book a live demo directly from our calendar.

We process data in real-time as soon as we receive it. If data is provided daily, the platform updates daily. It’s all about how frequently you send us the data!