New Reporting Features Just Landed in TAP

We've just updated TAP's reporting interface with a brand new General Stats view, and if you've ever found yourself squinting at spreadsheets trying to figure out which affiliates are actually pulling their weight, this one's for you.

What's new?

The Overview Dashboard gives you a high-level overview of your entire affiliate ecosystem at a glance. It's broken down into several main areas: KPIs overview, General Stats, Funnel & Trends Analysis, Cohort.

On the KPIs side, you get a clear breakdown of how your affiliates are performing, including acquisition funnels and key metrics. It’s designed to show you exactly how your program is converting visitors into registrations and registrations into deposits.

Funnels & Trends take that further, letting you see how efficiently your affiliates are driving value - from conversion rates to profitability.

The General Stats view gives you a high-level snapshot of your affiliate ecosystem. You can see which commission plans are really working and which affiliate groups are driving the most impact. Even better, it helps you spot churn and lifecycle patterns so you know where to invest your time. One of the most interesting insights? Some of your most profitable players might come from affiliates who haven’t sent new traffic in months - but whose existing players are still very active.

Deposit Cohort tools let you track how acquired players deposit over time, comparing activity across registration months and evaluating acquisition quality by first-deposit trends.

And of course, you can quickly see your Top 20 performing affiliates and most profitable players, making it easy to focus on what drives real results.

It’s all live now - log in and see how your affiliate program is performing.