TAP vs Income Access, MyAffiliates, Cellxpert, Referon

Last verified October 24, 2026.

If you run an iGaming affiliate program, you will almost certainly shortlist the same few platforms: Income Access, MyAffiliates, Cellxpert and Referon, plus TheAffiliatePlatform (TAP). They all track affiliates, calculate commissions and pay partners, so on a features list they look alike. The differences show up in how each one is positioned, what it is built around, and what it costs you to switch later.

This page compares them as fairly as we can. We make TAP, so you should read it with that in mind. To keep it honest, every statement about another vendor comes from that vendor's own website as of the date above, and where something is not published we say so instead of guessing. Prices are not compared, because none of these homepages publishes a full price list.

How we compared

• Source: each vendor's public homepage and product pages, read on October 24, 2026. The links are at the end.
• Only what is stated: if a vendor does not mention a capability on those pages, that does not mean it does not exist. Ask them.
• Numbers are theirs: client counts and years in business are quoted as the vendors state them, not verified by us.
• No pricing: MyAffiliates describes its model (a setup fee plus a monthly fee); the others do not publish prices on the pages we read.

At a glance

TheAffiliatePlatform (TAP)

TAP is a SaaS platform built for iGaming operators and developed by the creators of Smartico.ai. It covers the full affiliate loop: tracking, deals, reporting, payouts and affiliate communication.

What it offers, from our own product pages:

• Deal Builder for CPA, CPL and RevShare deals, with qualification rules such as net deposit, total deposit, FTD amount, volume and activity count, set by country or brand.
• Multi-level networks with unlimited depth, where you decide what child and parent affiliates earn at each tier.
• Flexible payouts: weekly, monthly or custom billing periods, a balance and payment API, and a choice between Direct Payment and a three-step Request-Approve-Pay flow.
• Reporting with registration, media and pixel-log reports, plus AI reporting that summarizes performance and flags anomalies.
• S2S postbacks and direct conversion APIs for Meta, TikTok and Google Ads.
• An integrated CRM and gamification engine for engaging affiliates with automated campaigns, goals and rewards.
• Multi-brand programs under one admin panel, with separate data and commission plans per brand and product, and an API for your own systems.

Where it may not fit: our feature pages describe iGaming affiliate programs. They do not describe an IB rebate engine for forex brokers, which Cellxpert advertises. We also do not publish a client count, so ask for references.

Income Access

Income Access describes itself as trusted for over 20 years and as a Paysafe company. Its offer is wider than software: affiliate software, an affiliate network, affiliate program management, and a range of digital marketing services such as media buying, pay per click, SEO and an iGaming audit. Its pages mention verticals including sports betting, online casino, bingo, poker, forex, lottery and sweepstakes, and the site is available in English, French, German, Portuguese and Spanish.

Fits best when you want software and outsourced program management or marketing from one provider. Worth asking: how the software is priced separately from the services, and which commission models and reports are standard.

MyAffiliates

MyAffiliates presents itself as flexible, transparent affiliate software for high-volume industries, combining all of an operator's brands and products under one affiliate system. It lists multi-tier and multi-channel tracking, flexible commission structures, close-to-real-time reporting, affiliate communication and CRM tools, and multi-language and multi-currency support. It states 300+ clients, 99.9% uptime, and support teams in Australia and Malta with 24/7 global coverage.

It is one of the few vendors here that describes its pricing model in public: a setup fee for integration and migration, then a monthly fee, with training and support included.

Fits best when you want a long-established multi-brand system with a clearly described commercial model. Worth asking: what the monthly fee scales with, and how real-time the reporting is for your volumes.

Cellxpert

Cellxpert positions itself as an affiliate and partner platform for iGaming, finance and e-commerce, founded in 2008, with 800+ brands. Its homepage highlights a full audit trail, real-time dashboards and a compliance hub covering affiliate KYC and GDPR consent. It lists configurable fraud scoring with geo rules and bonus-abuse detection, CPA, RevShare, rebate, hybrid and multi-level commissions, and an Ask AI feature for building reports in plain language. It also describes a migration process that goes live in 4 to 6 weeks once confirmed, with a click proxy so affiliates keep their links.

Fits best when compliance tooling and fraud scoring are central, or when you also run forex or IB programs. Worth asking: which of these features are included in the base platform.

Referon

Referon calls itself a next-gen iGaming affiliate platform, launched in 2023, with 245+ brands and 80+ operators. It emphasizes reward logic (CPA, RevShare, Hybrid and CPC deals), sub-affiliation and no-bundling rules, deals that child brands inherit from the program level, and a payment cabinet with invoice and proof of payment per record, discrepancy detection, multi-currency payout batches and crypto autopayments. For developers it lists documented read and write API endpoints and personal access tokens.

Fits best when finance reconciliation and deal inheritance across many brands are your main pain. Worth asking: how long it has run programs at your scale, since the platform is newer than the others.

How to choose: eight questions for any vendor

1. Migration: how are your existing tracking links, history and affiliates moved, and is there a parallel run? Our guide on switching platforms without losing data covers the checklist.
2. Deals: can the platform model your real commission structure, including hybrids and qualification rules? See how to structure an iGaming affiliate deal.
3. Multi-brand: can brands, products and currencies share one affiliate account but keep separate data and plans?
4. Payouts: can you set your own billing cycles and approval steps, and does each payment carry a statement the affiliate can reconcile? More in our guide to affiliate payments.
5. Reporting: how real-time is it, and can you build your own views without a ticket?
6. Fraud and compliance: what is built in, and what do you add yourself? See affiliate fraud prevention.
7. Integrations: is there a documented API, and do postbacks cover the ad networks your affiliates use?
8. Commercials: what exactly is in the price, and what is an extra?

For a longer list of options, including general performance platforms, read our overview of iGaming affiliate platforms.

Frequently asked questions

Which platform is best for an iGaming operator?

There is no single answer. It depends on your brands, deal structures, markets and how much of the program you want to run in-house. Use the eight questions above and ask each vendor for references at your size.

Can I switch affiliate platforms without losing my affiliates?

Yes, if the move is planned: a parallel run, a link strategy and early contact with your top affiliates. Cellxpert, for example, publishes its own migration process, and our guide on switching platforms covers the checklist to use with any vendor.

Does TAP include CRM and gamification for affiliates?

Yes. TAP has an event-driven CRM and gamification engine built in, from the creators of Smartico, for automated campaigns, goals and rewards aimed at affiliates.

See TAP on your own program

Reading feature lists only goes so far. If you want to see how Deal Builder, flexible payouts and reporting work on your own brands, book a demo.

All product and company names are trademarks of their owners, and we are not affiliated with them.

Sources, all read on October 24, 2026: Income Access, MyAffiliates, Cellxpert, Referon.